About Me

(it’s really about you and your customers)

 

Hi, I’m Peter Gilbert.

I specialize in writing marketing copy and content for customer-obsessed companies. If you’re one of them, we should talk. If you’re not one of them yet, let’s talk anyway. ’Cause if you’re not already obsessed with your customers, I bet your competition is.

And it’s only just a matter of time until you get kicked to the curb. Let me help you keep that from happening.     

I spent years honing my copywriting skills at Macy’s in Atlanta and New York. After moving to Minnesota, I clocked a solid decade as an in-house writer for an eCommerce company that offered credit to its customers.

Fashion and credit may sound like complete opposites. Fashion is catwalks and the latest trends; credit is APRs and the fine print. But both call for compelling copy and content that creates a dialogue with customers in a language they speak. 

And if your business is complex, don’t worry. I can simplify it into language that’s easy to understand.

Is your compliance team part of the approval process? Sweet! I’m skilled in the fine art of writing while navigating regulations and disclaimers. 

And yes, there’s more: 
• I’m all about meeting deadlines… no ifs, ands, or buts. 
• I sweat the nitty-gritty – so you don’t have to.
• I’m highly motivated and caffeinated. 
• I’m easy (and fun) to work with.

Yeah, but what does all this mean to you?

I can hit the ground running on your projects, with no handholding and no headaches. So yeah, you can stash that gargantuan bottle of Costco ibuprofen in the hall closet. 

My ultimate mission? Help you reel in, convert and keep your ideal customers. Because if I don’t, we’ll both be out of work. That’s right, we’ll both be kicked to that curb I mentioned earlier. 

One last note about obsession. When we team up, I may develop an obsession with your customers, but I promise it’ll be a healthy one.