Blog Launch

Fingerhut wanted to launch a blog. It would share helpful content about credit and personal finances. 

It would also support customers and prospects as they worked to rebuild their credit. And empower them to improve their financial health, too.  

The content would also position the company as a trustworthy authority on credit. Plus, improve search rankings (thanks, SEO). 

My Contribution 
I established the tone of voice for the blog and kept it friendly and conversational. My goal was to also make sure the content would never be preachy or condescending.

I wrote all of the content for the landing page, initial blog posts, plus Facebook posts and emails to promote the new blog. 

The launch on Facebook received positive customer engagement; emails had high open rates.

If you want to take a look at the blog, click on the image.

P.S. Yes, there are also DIY posts on the blog. Wait, what? DIY posts always got amazing engagement on Facebook. So, they were added to the blog as another way to attract readers.