Product Comparison Campaign: Phase 2

We were asked to create a video for phase 2 of the product comparison campaign, along with a blog post and supporting assets. 

My Contribution
I came up with the video concept, wrote the script and directed the voiceover talent. I also wrote the blog post, which was an infographic based on the video concept. Finally, I wrote the email and Facebook post.

The optimized Facebook post featuring the video had amazing engagement:
• reached 40,766 people
• received 20,876 thru video views
• earned 4,800 post clicks